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About 20,000 people gathered inside the Staples Center in Los Angeles on Tuesday for a somber, spiritual ceremony, watched by millions more around the world.

Crowds gathered outside Harlem's Apollo Theater in New York to soak it in. In Santiago, Chile, national police band played "We Are the World" during the traditional guard change at the presidential palace. About 50 fans lit candles and laid flowers in the main square in Stockholm, as "Billie Jean" and "Earth Song" poured out of a small stereo.

In London, dozens of fans stood under umbrellas in the rain as they watched the event on a big screen outside the 02 Arena, where Jackson was to have performed 50 comeback shows starting next week. Many more stayed dry at home after the BBC announced it would cancel scheduled programming and show the ceremony live.

Calculating just how many people in total watched the ceremony — around the world and across all platforms — will take several days and even then will likely be an approximation, given the huge variety of outlets.

At the ceremony, a star-studded lineup of performers closely linked to Jackson's life and music remembered the King of Pop as an unparalleled singer, dancer and humanitarian whose music united people of all backgrounds.

Outside, more than 3,000 police officers massed downtown to keep the ticketless at bay. Helicopters followed the golden casket as it was driven over blocked-off freeways from Forest Lawn cemetery to the Staples Center. Movie theaters played the service live.

Inside, however, the atmosphere was churchlike, assisted by an enormous video image of a stained-glass window with red-gold clouds blowing past that was projected behind the stage.

The Rev. Lucious W. Smith of the Friendship Baptist Church in Pasadena gave the greeting, standing on the same stage where Jackson had been rehearsing for a comeback concert before his death at age 50.

The ceremony ended with Jackson's family on stage, amid a choir singing "Heal the World."

Deficit-ridden Los Angeles asked Jackson fans to help pay the bill for police and other public servants needed for the entertainer's memorial service.

A Web site was posted Tuesday seeking donations to cover the costs, estimated at between $1.5 million and $4 million, according to Matt Szabo, a spokesman for Mayor Antonio Villaraigosa.

But Jack Kyser, founding economist of the Kyser Center for Economic Research of the Los Angeles Economic Development Corporation, estimates the city could rake in $4 million from the event, thanks to the throng of media and other visitors who stayed at hotels, ate at restaurants and shopped in Los Angeles.

Kyser believes the city also got a major image boost because the memorial service went off without any major problems. "This thing went off very smoothly," Kyser said. "I think you had some good exposure for downtown and for the entire city."

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